Private Schools with a Public Purpose Marketing & Branding Workshops

June 27, 2012

The Baltimore Educational Scholarship Trust, in partnership with Baltimore City Public Schools, hosted a two-part professional development workshop series around issues of marketing and branding public schools in Baltimore.   Over 65 principals and assistant principals attended the workshops.

These workshops represent an ongoing partnership between private and public school leadership in Baltimore, with a goal of creating dialogue and support around professional development.  The Baltimore Educational Scholarship Trust continues to play a leadership role in forging relationships between private and public schools in order to serve children in Baltimore city.

Shana Harris, COO, Warschawski

On  Monday, June 11th the first workshop of the two-part series took place at the Baltimore Leadership School for Young Women.  Shana Harris, COO of Warschawski, a leading marketing firm in Baltimore, presented on marketing and branding and how these apply to public schools.  Amy John, Executive Director of B.E.S.T. and Jessica Suriano, Director of Development and Strategic Initiatives of B.E.S.T. presented on SWOT analysis (strengths, weaknesses, opportunities and threats) and its importance in creating marketing strategies.

On Monday, June 25th the second workshop was held at Friends School of Baltimore. The workshop featured a panel of members of private school admissions teams, a public school principal and the Foundation Director of the Baltimore School for the Arts, who presented strategies and best practices when creating a marketing plan for a school. The focus was how to create a marketing strategy with limited funding.

Left: Chris Battaglia (Benjamin Franklin High School at Masonville Cove), Karen Dates Dunmore (Friends School), Susan Hasler (St. Paul’s School for Girls), Brooke Snyder (Gilman School), Amy Furlong (Gilman School), Carter Polakoff (Baltimore School for the Arts), Nicole Webster (Calvert School), Crystal Lee (Garrison Forest School)


                   Workshop attendees